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not-chance

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    ︎Tom Sachs
    ︎Pablo Designs

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not-chance

design, graphics, products, creative direction, spatial design, branding, design, graphics, products, creative direction, spatial design, branding. . .

Darwin

︎︎︎graphics, branding



All images property of Darwin and A+I.


︎ Branding identity for Darwin, a SaaS platform using AI to supercharge acquisition and retention through customer intelligence management. (A mouthful of tech jargon, I know). 

︎ The goal of the re-brand was to reimagine a more personable take on their preivously tech-forward approach— putting the focus on the Individual, rather than strictly the data itself, giving Darwin a more relatable and approachable feeling.

︎︎︎  Shown are some select slides pulled from the 80-page brand guideline book developed by my team. The brand guidelines cover everything from the company’s tone of voice, to font & text application, to correct use of imagery.